Why is/was Farmville so addicitve? It's the Sunk Cost Fallacy.
James Randi has a moral duty to debunk. His biopic, An Honest Liar, is reviewed by the New York Times.
Letters to the Guardian newspaper argue against John Gray's What Scares the New Atheists (which is not worth reading but I link it anyway - apparently every bad thing an atheist movement ever did taints the current movement)
...or it could be that angry atheists get more press.